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Hull Society Materials a National Winner!United Way of AmericaCommunications Contest 2000Major and Planned Giving Materials - 2nd |
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When Valley United Way decided to make changes to its
leadership giving program, it knew it had a major challenge. Former
Assistant Director Vince Palacino worked diligently with the Marketing
Committee to plan a completely redesigned effort to focus on the
importance of leadership giving to the overall success of the
community and to Valley United Way.
The Leadership Giving Society was renamed the Commodore Isaac Hull Society after the Derby native who commanded the USS Constitution - "Old Ironsides" - during one of the most famous naval battles in U.S. history. The committee then took on the challenge of designing materials that would reflect the leadership exemplified by Hull. |
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Design and layout was provided through the generous support of Ascom Hasler Mailing Systems. Ascom made their advertising agency, McCurdy & Partners, and their creative agency, Melanie Thomson Creative Design, available to provide technical assistance. They chose the nautical design that you see pictured here.
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| United Way Executive Director Jack Walsh lauded the
committee for the work that they did. "Leadership giving is the
fastest growing segment of our campaign, and we needed materials that
would reflect on that importance and help us to better market this
effort. The new materials have been a major contributor to our
success".
He went on to thank the many donors who responded to the Hull Society appeal by providing significant support to United Way's annual campaign through leadership giving. |
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